Announced at TrailblazerDX 2023, Salesforce launched Einstein GPT to deliver auto-generated AI content, right within the Salesforce platform. There are many use cases for Einstein GPT, including Slack, sales, service, marketing, commerce, and app builders. This is the world’s most powerful, intelligent, generative CRM – making every employee more productive and every customer experience better.
In this article, I’ll go over everything you need to know about Einstein AI.
What is Einstein GPT?
Einstein GPT is a powerful AI tool that combines public and private AI models with CRM data. This allows users to ask natural-language prompts directly within Salesforce CRM. The result is AI-generated content that is continuously adapted to changing customer information and needs. This can save users a significant amount of time, as they no longer have to manually create content.
What do we mean by public and private AI models? Einstein GPT infuses:
- Salesforce’s private AI models: In other words, those developed by Salesforce, which is leveraged by customers using features from the Einstein technology layer.
- Combining OpenAI’s ChatGPT: Thanks to the Salesforce and OpenAI partnership, providing out-of-the-box generative AI capabilities to companies through direct access to OpenAI’s enterprise-grade ChatGPT technology.
- Bring your own model: As Einstein GPT is open and extensible, you can opt to use it alongside your own external model/s.
Data is being pumped into these models, in real-time, from Salesforce ‘clouds’, and the Salesforce Data Cloud to ingest, harmonize, and unify all of a company’s customer data.
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